About
Professional Journey
Industrial design-grounded Senior Product Designer with 7+ years of experience delivering end-to-end enterprise products and high-impact digital platforms at Accenture and PwC. Proven track record of bridging physical-digital touchpoints through systems thinking while driving measurable accessibility (WCAG 2.1) and delivery speed improvements. Active contributor to design education through UX/UI certificate instruction and academic jury mentoring at leading universities.
Experience
Professional Timeline
Senior UX/UI Designer
Aug 2023-present
Senior Designer in a 60+ cross-functional team delivering enterprise-level digital platforms for parliamentary and public sector systems.
• Enterprise Platforms: Led end-to-end UX/UI across digital signage, internal decision-making tools and AI-enhanced interfaces.
• Process Optimization: Integrated AI-assisted design workflows to significantly accelerate high-fidelity prototyping and review cycles.
• Design System & Accessibility: Enhanced centralized component libraries to align with WCAG 2.1 standards, driving measurable improvements in design consistency and developer handoff speed.
• Executive Alignment: Facilitated vision-alignment workshops and presentations for executive stakeholders.
PwC
Senior UX/UI Designer
Feb 2021 - Jul 2023
Led experience strategy, design systems, and interaction design for large-scale consumer and loyalty platforms.
• High-Scale Consumer Platforms: Spearheaded end-to-end UX/UI strategy for high-traffic digital loyalty platforms (10M+ downloads), establishing scalable Figma design systems that substantially reduced feature deployment friction.
• Mobility & Physical-Digital Touchpoints: Designed end-to-end mobility companion apps, showroom digital touchpoints, and vehicle handover journeys across multiple luxury automotive brands.
• Stakeholder Alignment: Facilitated alignment workshops to bridge physical retail touchpoints with unified digital ecosystems.
Istanbul Metropolitan Municipality
Product Designer
Feb 2020- Jan 2021
• Brand Identity & Systems: Led branding and visual communication projects for Istanbul's major parks and the Parks & Recreation Department, including umbrella identities such as Yeşil İstanbul, Oyun İstanbul, and Yaban İstanbul.
• Spatial Wayfinding Systems: Designed visual identity and comprehensive environmental navigation frameworks for major urban green spaces, recognized with a Silver Award at the World Urban Parks Awards (Atatürk Urban Park).
• Urban Product Design: Conceptualized modular signage systems and supervised production coordination, earning the Design Turkey Good Design Award and DIA Mention (Totem Signage System).
Zerre Design
Product Designer
Feb 2019 - Feb 2020
• Managed end-to-end B2B physical product development, structural packaging, and branding for premium jewelry and kitchenware lines.
• Delivered 6 distinct product lines from sketch to manufacturer implementation while managing digital and in-store marketing collateral.
Education
Academic Achievements
Master of Science in Industrial Design
Istanbul Technical University, Türkiye
Thesis: Exploring Member Experiences in Choral Communities to Design a Digital Platform: A Study with Research Through Design Approach
Bachelor of Science in Industrial Product Design
Istanbul Technical University, Türkiye
Erasmus+ Bachelor of Science in Design
Lisbon University, Portugal
Honor List
Awards
Professional Recognitions
DIA Design Intelligence Award
Honorable Mention
Totem (2022)
Design Türkiye
Good Design Award
Totem (2021)
International Visual Identity Awards
Silver Award
Atatürk Urban Park Branding (2020)
World Urban Parks International Awards
Silver Award
Atatürk Urban Park Wayfinding System (2020)
JTR 12th Jewelry Design Competition
Finalist
Type (2020)