Turning complex challenges into meaningful products & services.

Multidisciplinary designer with 7+ years of experience across product, UX/UI, and visual identity design.

Trusted by leading organizations

Highlighted Projects

Irish Parliament (Houses of the Oireachtas) – Digital Transformation

As part of a 60+ cross-functional team at Accenture, I led the UX/UI design for legislative decision-recording platforms and chamber systems. I modernized the component library to meet WCAG 2.1 accessibility standards and accelerated design-to-development handoffs by 40%.

Disclaimer: To comply with confidentiality agreements, all user interface visuals shown here have been recreated or sanitized for representation purposes.

The Coca-Cola Company – Daha Daha / ExtraZone Campaign Platform

As part of a design team at PwC, I led the UX/UI design for Coca-Cola’s loyalty platform (10M+ downloads). I designed the new membership profile, gamified level tasks, and surveys for data enrichment to boost user retention. To streamline campaign navigation, I crafted dynamic banners, minimalist campaign cards, and step-by-step promo descriptions, alongside an easy-to-use wallet featuring a compact currency system. These solutions, backed by a scalable design system, cut feature release times by 50%.

Borusan Otomotiv – BMW Group, Jaguar & Land Rover Loyalty Program

As Senior UX/UI Designer at PwC, I designed omnichannel experiences for BMW, MINI, Motorrad, Jaguar, and Land Rover under Borusan Otomotiv. I focused on bridging physical and digital touchpoints by designing companion apps, interactive showroom kiosks, and premium vehicle handover journeys across 5 luxury brands. Through collaborative workshops with 10+ executive stakeholders, I aligned product strategy to deliver a seamless, high-touch customer experience across nationwide dealerships.

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